PRONOUNCE is a pioneering designer brand founded in Milan in 2016 by Li Yushan and Zhou Jun. With a unique perspective of thinking, they draw inspiration from ancient Eastern and Western cultures and philosophies, and combine them with fashion styles. For the first time, PUMA joined hands with PRONOUNCE to draw inspiration from PUMAPUNKU , an ancient civilization relic in Bolivia , and launch an ingenious joint series based on earth tones. The PUMA X PRONOUNCE Hooded Jacket delivers chic style with modern tailoring. Against the background of the earth tone, the bold color block collision and gradient tone reflect full vitality. Multiple zippered pockets and a drawstring hood make this functional design a comfortable choice for urban outdoor commuting.